01Who we are
Good Frequency is the trading name of Thomas Watts, 36 Falmer Avenue, Saltdean, East Sussex, BN2 8FG. We provide PA hire, DJ hire and event services.
We are the controller of the personal data described in this policy, which means we decide how and why it is used.
If you have any questions about this policy or your data, contact us at hello@goodfrequency.co.uk or 01273 761 455.
02What data we collect
Enquiry and contact details: your name, email address, phone number, and anything you tell us when you get in touch or use our instant price form.
Booking details: your address, event date, venue, the services or equipment booked, and any requirements you share with us.
Identity verification for dry hire: a copy of your photographic ID (passport or driving licence) and proof of address (a utility bill or bank statement).
Payment information: records of payments made and charges taken. Your card details are collected and stored by our payment provider, [payment provider name]. We never see or store your full card number.
Hire records: equipment condition at collection and return, including photographs, and records of any damage, loss or late return.
Communications: emails, messages (including WhatsApp) and call notes relating to your enquiry or booking.
Website data: information collected through cookies and similar technologies when you use our website, such as pages visited, device and browser type, and how you arrived at the site. See section 9.
Marketing preferences: whether you have agreed to receive marketing from us.
03How we collect your data
Most of the data we hold is provided by you directly, when you make an enquiry, request a quote, make a booking, collect equipment or contact us.
Some data is collected automatically when you use our website, through cookies and similar technologies.
Payment information is provided to us by our payment provider when you pay or when a charge is taken.
04How we use your data and our lawful basis
We only use your data where we have a lawful basis to do so under UK data protection law.
| What we use it for | Lawful basis |
|---|---|
| Responding to enquiries and providing quotes | Taking steps at your request before entering a contract |
| Managing your booking and providing our services | Performance of a contract |
| Taking payments, including charging the card held on file for the balance, cancellation charges, damage, loss or late return, as set out in our terms | Performance of a contract |
| Verifying your identity and address before releasing dry hire equipment | Legitimate interests (protecting our equipment against theft and fraud) |
| Recovering equipment or sums owed, and dealing with disputes or insurance claims | Legitimate interests (protecting our business and property) |
| Keeping financial and tax records | Legal obligation |
| Sending you marketing emails | Consent (you can withdraw at any time) |
| Website analytics and advertising cookies | Consent (given through our cookie banner) |
| Essential website cookies and spam protection | Legitimate interests (keeping our website working and secure) |
05Who we share your data with
We do not sell your data. We only share it where necessary with:
Our payment provider, [payment provider name], to process payments and securely store your card.
Service providers who help us run the business, such as our website host, email provider and accounting software, who only process data on our instructions.
Our accountant and HMRC, for tax and financial record keeping.
Our insurers, where needed to deal with a claim.
Google and Meta, through the cookies described in section 9, where you have consented.
The police or other authorities, where required by law, or where equipment is stolen or not returned.
06International transfers
Some of our service providers, such as Google and Meta, may process data outside the UK. Where this happens, we rely on providers who use appropriate safeguards required by UK data protection law, such as the UK International Data Transfer Agreement or approved adequacy arrangements.
07How long we keep your data
| Data | How long we keep it |
|---|---|
| Enquiries that don’t lead to a booking | 12 months from your last contact |
| Booking, payment and financial records | 6 years after the end of the financial year they relate to, as required for tax purposes |
| Copies of ID and proof of address | Deleted within 30 days of the hire closing, once equipment has been returned and any charges settled |
| Hire condition records and photographs | 12 months after the hire closes, or longer if needed for an unresolved dispute or claim |
| Card details | Held by our payment provider until charges for your booking are settled, then removed |
| Marketing preferences | Until you unsubscribe or ask us to stop |
| Website and cookie data | In line with the cookie periods set by each provider |
08How we keep your data secure
We take appropriate steps to protect your data, including storing it on password-protected, secured devices and services, limiting access to those who need it, and deleting identity documents promptly once they are no longer needed.
10Marketing
We will only send you marketing emails if you have agreed to receive them. You can unsubscribe at any time using the link in any email, or by contacting us.
11Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you
- Rectification of data that is inaccurate or incomplete
- Erasure of your data, in certain circumstances
- Restrict how we use your data, in certain circumstances
- Object to us using your data where we rely on legitimate interests, or for marketing
- Data portability, to receive your data or have it transferred to another organisation, in certain circumstances
- Withdraw consent at any time, where we rely on consent
There is usually no charge for making a request. We will respond within one month.
To make a request, contact us at hello@goodfrequency.co.uk.
If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. We would appreciate the chance to put things right first, so please contact us before going to the ICO.
12Age
Our services are intended for adults. You must be 18 or over to make a booking or hire equipment.
13Other websites
Our website contains links to other websites. This policy only applies to our website, so please read the privacy policy of any other site you visit.
14Changes to this policy
We may update this policy from time to time. The current version will always be published at goodfrequency.co.uk/privacy-policy/
15Contact us
Good Frequency is the trading name of Thomas Watts.
36 Falmer Avenue, Saltdean, East Sussex, BN2 8FG
hello@goodfrequency.co.uk
01273 761 455